Week 6 – Project pitch for Media Arts project

Week 6 – Project pitch for Media Arts project

The search for patterns in a particularly human urge that allows us to understand our world and anticipate what might happen next. This search is an essential part of scientific investigation and a mainstay of art, craft and design. We find it very satisfying when we finally recognise a pattern where there appears to be none. Computers are particularly adept at dealing with even the most complex patterns. Computer applications, in association with other devices, allow us to describe and specify patterns of movement and light from both nature and the built environment. These may then be translated into 3D objects taking the form of vessels, decorative objects, clothing and sculpture, perhaps allowing us to see and touch what we could not before.

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Oh Void 1 appears to be two large ellipses stuck together at the perfect angle. This design would not have been able to be produced by eye and basic measurements – it would have needed to be digitally produced that would allow for the perfect ergonomics as well as the perfect angle for it to free-stand and stand freely when somebody has seated themselves on it.

Using elliptical shapes to create a chair that is both ergonomic and good looking and stable is a difficult task in itself. I would like to re-create this work in a way that creates an object or piece of furniture that is beautiful, practical and that uses shapes that are unusual in the production of similar objects.

I am still unsure as to how I will find a digital pattern that will create this object but further research throughout week 6/7 will allow me to come up with something in relation to Ron Arad.

Week 5 – Research your project: present the relevant background to your proposed project

Week 5 – Research your project: present the relevant background to your proposed project

The search for patterns in a particularly human urge that allows us to understand our world and anticipate what might happen next. This search is an essential part of scientific investigation and a mainstay of art, craft and design. We find it very satisfying when we finally recognise a pattern where there appears to be none. Computers are particularly adept at dealing with even the most complex patterns. Computer applications, in association with other devices, allow us to describe and specify patterns of movement and light from both nature and the built environment. These may then be translated into 3D objects taking the form of vessels, decorative objects, clothing and sculpture, perhaps allowing us to see and touch what we could not before.

ron arad

My experience of the Oh Void 1 by Ron Arad was automatically to think: “What a statement piece!” The chair has a particular aura to it, its own presence that much of the other works did not. It appears to be two large ellipses stuck together at the perfect angle in order to balance and have somebody sit themselves onto it. Arad’s creative process of mixing raw and polished materials had left the Oh Void 1 in a red translucent state with straight lines incorporated within the work. To look at this piece from a number of different angles was mind blowing. The seat presents itself on its own stand in the centre of the walkway – I believe this to be the reason due to both it’s size and its presence as a piece of work.

To experiment with new forms and new materials by using both freehand and industrial technology, Arad was successful with the use of the elliptical shapes to create this piece. Bringing raw materials, and shapes together to create a household object that serves a purpose is difficult in itself. This work achieves this in such a way that it is hard to stop staring at it – it is elegantly beautiful as much as it is practical. The elliptical shape mixed with the straight black lines within the material made for an interesting flow of juxtaposed direction.

To find a material that looked a worked as well at this one would have been difficult. Arad would have needed something that was malleable but still structurally sound when it came to using the object as a chair. There would have been a number or different materials used while experimenting with this object, for example the proportions, colours, weights and voids.

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Ron Arad attaches great importance to his works being one-offs. It would be more appropriate to call his seat furniture, seat objects. In his choice of materials, the labor-intensive process of making these pieces, and the unusual forms he designs, Ron Arad distances himself deliberately from mass produced furnishings.  The audience are attracted to the pieces of work due to its overtly simple design and individualism that’s comes along with each piece – they are practical masterpieces!

Ron Arad doesn’t believe that his approach to work has evolved over the years, but the activities have. Him and his staff used to make things at his main studio where they’d cut and weld, but that now happens elsewhere.

His inspiration is described as “everything that happened until two minutes ago”. Ideas are described as the cheapest link in the chain which means that Arad claims he has never suffered from artist’s block, or doubted his work.

Arad’s inspiration flows through the end of a pencil and is described as his most useful tool. Although with the progression of technology most of the sketches he makes are now are on a Wacom tablet, where your pencil, or stylus, can pretend to be millions of things. Sometimes the prints that are made from the tablet, you would swear it’s a real water-colour.

Week 4 – Research opportunities: what are the opportunities available to you in your field? And how may you tap into these opportunities?

Week 4 – Research opportunities: what are the opportunities available to you in your field? And how may you tap into these opportunities?

Digitall

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Realistic Wollongong Agency – Digitall

  • Local businesses as clients – meeting up with the client often to not only talk about business but also to talk about whatever comes to mind – build a rapport this way allows for an easy transaction later in the process.
  • Looking at the clients’ current advertisement – its collateral and current business plan. Searching for their competitors and also looking into their direction in which they want to follow through their new design and design update. An organization’s background is just as important as their future direction.
  • Both of these points go hand in hand that gain a professional experience and reference – keeping the work local allows for businesses to talk and word of mouth to run quickly.

Pentagram

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Unrealistic International Agency – Pentagram

  • Ways of building relationships would rely heavily on consistent emailing and keeping the client up to date with the process of design. Being an international company, many clients would not be local and would have to keep up to date with both email, skype and any other use of media so that there was no confusion. Relationships would be strictly professional as this leaves no room for personal conversation and relating personally with the client. Also larger companies would use Pentagram for a design Agency and there would be a more common use of a messenger rather than the owner or head of company.
  • There would be various ways in which Pentagram would research an industry or organization – it would also be significantly easier than local company as there would be more research involved and more content for their research. Also a company this large would allow more people to focus on the research as something smaller would have to rely heavily on the one designer to follow this procedure.
  • Being an agency this size, the way they gain professional experience and reference is purely based from their client list. When seen to represent such companies such as 21st Century Fox, Tiffany & Co, and Stanford Law School people would not question your status and design work. It’s a self-growing reputation.

Jacob Cass

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Famous Sydney Freelance Designer – Jacob Cass (Mentor)

  • Building a relationship through freelance is a mix of both local and international rapport. But slight differences would be there is only one of you that the company deals with. Being within a company there would be days where the designer is sick, there would be a few different people chiming in, rather than being on your own where there is nothing else to do but to discuss with you. This way would allow for a much better personal rapport with the client also.
  • Similar procedures would be undertaken by Jacob as again, freelance design would have to do all of the work himself, only difference would be the fact that the deadline to finalizing the design would be extended due to the lack of people resources.
  • Gaining professional experience and reference is hard for a freelance designer such as Jacob Cass – the best way for him to get professional experience was to advertise himself through every social media avenue available – Linkedin, Instagram, Facebook, Snapchat, Twitter etc.

Digital Website

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Digitall

  • Key players would be Simon Grant and Samuel Tolhurst. The way they view my work and my personality would determine on whether or not I would receive an internship from them. Young local designers are very relatable to me and would hope they see the same. Their positions would be a perfect stepping stone to building my skills and portfolio for several years while maintaining a good rapport within the community.
  • I would initiate contact by speaking through Sam Tolhurst as he is a close friend and hopefully through word of mouth it would allow me to get myself a position. That is a backdoor through the agency. Their work mainly consists of:

Graphic Design, Web Development, e-Marketing, Social Media, e-Commerce, Specialist Printing & White Label Services.

Handverk Website

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Handverk – Kare Martens

  • Key players in the company of Handverk is Kare Martens (my chosen hero). He is the exact field in which I would like to follow my design career path. Using design in more than just a digital aspect, allowing for research on older techniques of design would be great.
  • Getting into contact with Kare would be contacting him via his website. A back door to this organization would potentially being the fact that he was my teacher for a semester at Wollongong University. He has seen my work and also my work ethic when it comes to design work, which would benefit him as an employer. His background history would be working with his hands to produce original design for his clients. A few of my semesters last year worked with objects to create certain types of typography, I feel as though this would be an advantage with receiving work as that sits well with his chosen field of work in the design world.

MediaMix Promotions Website

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MediaMix Promotions

  • MediaMix is a company that focuses on promoting companies with whatever they need – whether it be business cards, clothing etc. They also work with brand and internet design covering all bases across the digital world. Key players are Chris Lethbridge. Working in a field that I would also like to come across throughout my career, promoting companies in ways that is more than just your typical marketing aspects.
  • Initiating contact would be quite simple as Chris is my uncle. His background would be design work for any and every business and person he could get his hands on. Working as a freelancer for ages he was able to build a client list big enough to begin his own business. Backdoors would definitely be family contact. This allows me more perks than most that offer their services and portfolios.

I would consider Chris to be my mentor as I am able to use every resource that he has at my disposal and able to ask him questions about anything and everything through a quick email. He has been through many different fields within the design world and has opinions and advice on every single one which is a massive advantage when it comes to having a mentor to rely on and ask questions. If I have the opportunity to get my foot in the door, then why wouldn’t I take it through family getting myself a starting position with him?  Also the amount of contacts that he has gained throughout the 25 years of working in the field would be able to offer me things that many people aren’t lucky enough to receive.

Week 3 – Research your hero: a practitioner in your field

Week 3 – Research your hero: a practitioner in your field

My hero is Kare Martens

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Norwegian artist Kare Martens’ expertise lies within a number of fields such as art direction, book design, education design, illustration, typesetting and typography. The shape of his practice is to combine both graphic design and visual art into a single practice. This idea is where he takes the idea of digital typography and design and shapes it physically with the use of his hands. Using everyday materials that relate significantly to his clients business is what he uses to convey his message to the public – for example, woodwork for a Handywoman book, furniture used for a company similar to Salvation Army that has been handed by the general public for the less fortunate. Doing this produces a message that is considerably stronger than one that a digital typeface can produce to the public eye. The idea of using the roots of design with new technologies has allowed for a man with significant awards such as:

  • 2011 The Most Beautiful Book of the Year Award, National Norwegian Graphic Design Awards.
  • 2014 Silver Award, Hollywood Reporter Key Art Award.
  • 2014 Two Golden Pen Awards
  • 2014 The Most Beautiful Book of the Year Award, National Norwegian Graphic Design Awards.
  • 2015 Gold Award for Design Excellence, The Norwegian Design Council.

Kare is an influential artist in his field by the original ideas that he brings to design. Expanding his practice from Norway to Sydney shows his dedication and the success of his works. Becoming so well known was easy for him as the design that he produced was new and interesting to his clients – companies that want a simple idea and design that thinks outside the box. His work contributes significantly to companies that want to help people. For example, FreTek and Handywoman books and advertisements that both help within the community.

Being a tutor within the Graphic Design Curriculum at University of Wollongong for a semester was one of the greatest contributions to me as a designer in this field. As he has real life experience with companies across the world. This allowed for a particular knowledge that most teachers cannot produce due to the funneling of an educational curriculum. A simple phrase of advice that really stuck with me was:

“It doesn’t matter what field of design it is – everything that is produced or invented starts with a pencil illustration on paper. The informality of it reduces to want for perfection like you would have producing through Illustrator or Photoshop for example.”

Week 2 – Research your field: provide a brief overview of the history and theory that define your field and inform your practice

Week 2 – Research your field: provide a brief overview of the history and theory that define your field and inform your practice

Contemporaries

  • Kare Martens – (Fretek – Takk)
  • WWF – Antonio Montero, Jaime Chavarri, Ivan de Dios (Tin can pollute water)
  • Justin Hernandez – (smoking kills – Just like mommy)

FRETEK

The work by Kare Martens works with a company very similar to salvation army where it asks that the public gives any unwanted furniture, clothes or items that can still be used so that the less fortunate can afford it for themselves. This campaign work provides two posters that shows the companies appreciation of the items handed to them by saying “takk” meaning “thank you” in Norwegian to the public while at the same time being able to promote themselves to the public to remind them that the items are for sale. The word is written with both furniture and lighting lined up perfectly to also show the community what their work consists of. The end result provokes both the technical aspect and the conceptual aspect of the company perfectly.

Kare’s work reflects the direction in which he wants his practice to follow. Making sure he uses the materials that reflect the company and they’re message that they are trying to convey. It is a different direction in which the word itself tells a story rather than trying to symbolise it or spell it out for the public.

WWF

WWF follow quite a similar approach where they show man made materials being represented as natural ones. For example, the tin cans resembling a waterfall of the water source but at the same time providing a message of a result of the worlds pollution, it affects and harms our local water sources. There are a number of different series in which WWF work with to provide a powerful message for the public to try and change the behaviour when it comes to the minimalising their waste.

Smoking Kills

Smoking kills

 

Justin Hernandez being a designer at Crush Advertising doesn’t quite show a series of posters that follow the same direction. His smoking kills poster is quite powerful by relating the use of crayons and kids to the use of smoking within the family. I think this poster really resonates with the mums of the family especially with what they’re daily behaviour is doing to their loved ones.

Each one of these works follow quite a similar path within the design world. I think it is situated with more powerful design compared to logo, typographic design that works with the general public and general business ideas. It allows for the people to view design as something more than words or images onto a page, it has substance and a depth that regular design doesn’t resonate with the general public. This direction of design allows for these contemporaries to think outside of the box and to make a difference rather than just remembered like a ‘Coca Cola’ logo would be.

Historically these works are situated as quite modern and quite recent. Not that long ago, people were not so worried about the planet and one’s health. The world was more concerned with making money and being successful as a company – selling cigarettes.

Luckies Cigarette Poster

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For example, just 50 years ago, the 1960’s Luckies Cigarettes advertises that cigarettes are good for you and should be purchased. Quoting that 20,679 physicians saying that these cigarettes are less irritating than the competition. Today this design wouldn’t be found especially with a message such as this – promoting a harmful substance.

WWF have been around providing their services and awareness for 50 years this year. Roughly from the 1960’s onward has the world been slowly developing design and awareness of the health of ourselves and our planet. I believe that this is such a short time ago and that our design and our awareness could still be much more and much higher. This is why I would like to follow this direction in my career as I believe that my work as a designer could make a difference to the current world.

Week 1 – Define your practice and your field

Week 1 – Define your practice and your field

I see myself working in graphic advertisement. Being able to work efficiently within the adobe suites: InDesign, Illustrator, and Photoshop. Working in collaboration with this, I would like to use my hands to create typography – making logos and media works as opposed to using what is available online and graphically.

Key Words

  • Objects
  • Hands
  • Adobe
  • Creative
  • Advertisement
  • Typography

The company WWF use a direction of advertisement that makes the world think and realise the negative effects of people on the environment. Although it is all digitally created, they use environmental objects such as trees and garbage to create animals etc. I would like to work in a similar field – being able to make people question their actions for the better.

Government design usually works in this way in their campaign works such as smoking and drinking alcohol.

I did a graphic design project through university working on the ‘wicked problems’ in the world. Having to create a poster with 6 words or less that would allow the viewer to understand the negative affects of what is happening within that problem, e.g. Coal Fracking. I created a word using wheat that would show the viewers the negative effect on farmers that coal seam gas mining would have.

Key Words

  • Coal Seam Gas
  • Wicked Problems
  • Farmers
  • Object Typography

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I enjoyed doing this project as it allowed me to work close to the boundaries of offending people or grabbing their attention enough in a way using minimal words and image. I would like to work for the government or a company that focuses on the greater good of society with image. This interests me because it is the method of “less is more.”

I would need to understand how far I can go with this communication skill without being too offensive to the general public. There is a fine line between offending people and making them stop and think “I should really do this differently”.

WWFLUNGS

The knowledge to work in this field of practice would to understand the information in which I was trying to convey. To read different perspectives and articles on what people really think. After this I would need to make sure I understand how to effectively use the creative suite in order to get these ideas onto paper and onto the computer screen within a reasonable time frame. Sub-fields of this work would be to learn how to bring out the visual artist within myself, to use my hands and head to effectively create words and images with objects that are still legible.

This field of design does exist but I do believe there are still companies that want to make a difference that don’t have the designers to create the sort of information that they need or want to get across. I think there are a lot of companies making a difference but aren’t being heard or seen because of their lack of affect that their communication has on the general public.

This field is graphic advertisement that makes a difference to the general public in the way that they see certain behaviour that they participate in. Practices involved within the process would be research, general public reaction, opinion based and scholarly writings, working in a group of people that have different reactions to the same piece of work – to find a common ground within the final design.

Reflection RUOKAY?

Reflection RUOKAY?

Throughout this year I have done a lot of campaign work and have really come to enjoy it, so I thought I would do another campaign work that focuses on RUOK? R U OK?’s vision is a world where we’re all connected and are protected from suicide. Their mission is to inspire and empower everyone to meaningfully connect with people around them and support anyone struggling with life.

My idea for this is to create a 2 two-way image which can not only be seen from 2 different perspectives, but to be seen, the audience have to go close enough for senser lights or pressure sensor lights to shine the words on the wall. The way my work will be set up is in the pitch black and hanging from the ceiling or a board and when the audience come close to the sensor or step onto the sensor, it will shine a light on either the word “RUOKAY?” or the word “SUICIDE”. So for example, when “SUICIDE” is being shown by the sensor light, “RUOKAY” won’t be shown due to the darkness of the room and im trying to portray the fact that if you aren’t asking “RUOKAY?” it will resuslt in suicde. But when “RUOKAY?” is lit up and shown, suicide will not be, which im trying to portray to the audience that if you ask the question, suicide won’t exist for that person.

Im trying to involve the audience in a way where they don’t think they are participating as such, but they’re doing a lot more than they think they are which again, makes the audience understand that something so simple as shining a light on a word (asking a question) can save somebody’s life.

 

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Inspiration are artists such as Michel Murphy with his hanging spheres to create an image from only a frontal perspective.

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Chien Chu Lee’s work was spotted on Instagram of a pencil carving two way image then from one side it said love and as the pencils were revolved it had said hate.

 

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45 Degreespicture4

90 Degreespicture5

 

My final inspiration was Matthieu Robert-Ortis who produces sculptures that again, from one perspective is something like an elephant and then rotated at to a 90” angle and viewed from that perspective are two giraffes.

0 Degrees (straight ahead)

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45 Degrees

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90 Degrees

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